Webtrends web analytics

What can your website do?

Your boss wants to see figures and you have to analyse the success of the relaunch. We call this web controlling. For us this includes:

  • Checking benchmarks
  • Analysing user behaviour
  • Online surveys
  • ROI and cost/benefit calculations

 

You will only obtain valid information about the performance of your website with an integrated analysis.

Web analytics

Web analytics with WebTrends

With WebTrends Analytics, you can find out which content on your website is really interesting and relevant for your users. You will find out from which region your website visitors come from, how often they visit certain pages, which interact with those pages and much more...

WebTrends Analytics tells you how you can make your Internet appearance even more attractive for your potential customers. Ranging from marketing and sales to business analysis - detailed reports are designed for each department.

The advantages of WebTrends Analytics at a glance:

  • Customised reports for your company
    with the most flexible analysis solution in the industry.

  • Management based on figures
    with realtime performance dashboards.

  • Fast and easy dispatch of reports via e-mail
    The possibility to send these directly from the user interface and receive information about the results as well as supplying other employees with one-off or successive updates.

  • Optimisation of online experiences
    in all marketing channels including mobile end devices.

  • Maximum yield from Web 2.0 Investments
    by measuring, testing and optimising visitor interactions, e.g. with AJAX and Online Video.

  • Finding out which channels, partners, campaigns and contents result in the highest conversion rate,
    and promoting the offers with the highest visitor returns.

  • Promotion of the adaptation in the entire company
    and combination with other reporting and marketing solutions through open and standardised technologies like ODBC, FTP and web services.

  • Complete navigation analysis
    to optimise the conversion rate on each page, for each navigation path and each browsing scenario.