E-mail marketing

How do you acquire customers?

The prettiest websites and the most clever e-commerce ideas are no good without the corresponding access analytics and visitors. This is why online marketing is an essential component in all phases of a project at ecomplexx.

We have, in the past, been able to gain particularly good experience and competences in the field of e-mail marketing thanks to the management of many successful campaigns.

E-Mail Marketing

At ecomplexx, we offer a perfectly coordinated performance portfolio for e-mail marketing campaigns. If desired, the entire ecomplexx service team and our design and online marketing experts are at your service for the complete performance of e-mail marketing campaigns.

The service comprises the following steps:

  • Campaign planning and design
  • Database and technical setup
  • Testing
  • Deployment
  • Results analysis

 

For the performance of professional e-mail campaigns, we opt for the software solution inMailBox. inMailBox is one of the leading e-mail marketing solutions and offers outstanding tools for the generation, dispatch and management of professional e-mail campaigns.

As an easy to learn and to operate software, inMailBox offers everything required for professional e-mail marketing: Ranging from list manager via the integrated design tool up to realtime reporting.

  • Multi-campaign management
    Management of any number of campaigns at the same time. Therefore, the campaigns can be set up in different languages with different layouts or for different target groups.

  • Rights and workflow processes
    inMailBox can manage different user roles, which allows the establishment of editors with different rights in inMailBox. Among other things, this allows the mapping of release workflows for newsletters in inMailBox.

  • Dynamic e-mail messages
    All newsletters can be personalised on the basis of user data.

  • Campaign scheduling
    Campaigns can be dispatched automatically (time-controlled).

  • Templates and WYSIWYG editing
    The use of pre-defined templates allows easy and fast dispatch. There is a WYSIWYG editor for the generation of newsletters, which can also be fed with individual HTML.

  • List segmentation and management functions
    Subscription data can be administered in different lists, which can also be generated and maintained automatically. An extensive import and export option as well as the management of cancellations and hard bounces are part of the standard.

  • Reports
    inMailBox automatically provides the different analysis options (open rates, click-throughs, unsubscribes, etc.). It is also possible to display correlations between the newsletter dispatch and actions on the website using the integrated campaign tracking (e.g. registrations or orders).